A website has a personality — it is a reflection of the person or organization behind it. When people visit your website, you want it to stand out from the crowd, to be memorable. You want people to come back and use your website or get in touch with you.
So, to distinguish itself from the unwashed masses, your website not only needs remarkable content, but also has to be innovative yet functional. Ask yourself, what would make life easier for your user? Simple search functionality may be needed, or perhaps the navigation menu could use some sprucing up.
Nevertheless, the personality of the website needs to be consistent throughout. The following websites will whet your appetite for extreme creativity. Browse through and explore them for yourself.
Toybox Navigation should always be there when needed, and graciously disappear when the user wants to focus on a particular task. For example, in designing the checkout for an online store, the navigation should always be accessible but also give enough prominence to criticial features of the website, such as the checkout form. The navigation for Toybox does just that.
It feels like you’re peeking behind the page or the lid of a toybox to see what’s inside. The navigation is easy to use, and the swivel effect directs the user’s attention to the navigation bar when they’re using it. Hiding the navigation also allows for a simple, clean design that makes viewing the projects quite pleasant, because the projects are not competing for attention.
Information you might want to know, such as what Toybox does and where it is located, can still be found in a discreet navigation bar at the top. The hover effect is also fun, as the other images get pushed back and fade as the user focuses on one project.
Olivier Bossel The portfolio of Olivier Bossel, an interactive designer, is interesting. The navigation elements create an effect of exploding pixels as you hover over them. The effect is quite dynamic and contrasts with the otherwise clean design. It works nicely as a visual element because it encourages the user to continue through the website. The consistent visual voice and tone complement the brand’s identity. Just by viewing the website, the user experiences the designer’s work.
Tsto Tsto, a design agency, has a simple yet unorthodox approach to design; its navigation is different from what we’d expect. A navigation element is fixed in each corner of the screen, framing the work being showcased. The visual identity is created with heavy hot-pink letters, along with the descriptive information. The hierarchy is clear, however, with the “Work” tab in the top-left corner, and the “Contact” and “About” tabs at the bottom of the page. In keeping with the style, the title of the work being showcased is in the same heavy pink font.
When clicking through the work, which presents like a slideshow, a preview of the next project is shown when you hover over the arrow. The images are large and take up most of the page. As the user clicks through and views the large images, they get a clear idea of Tsto’s identity and work.
Derek Boateng Derek Boateng’s portfolio welcomes the user with a polite “Hi” upon loading, and an arrow directs you to scroll down. The general design is understated; it doesn’t shout at you, but rather gently guides you through the work. As you scroll down from the loading page, the header and navigation shrink back, allowing more space for the portfolio. This is a good example of navigation that is always accessible yet gives center stage to the main content.
Second Story Ah, good ol’ horizontal scrolling! Second Story’s website works like a magazine app on a tablet. It is innovative in that it doesn’t have the feel of a typical Web page and it scrolls horizontally. The content is laid out in columns, and each section scrolls vertically. The navigation is anchored to the left, which helps to establish the rhythm. As you view this portfolio, the navigation minimizes to a bar on the left and reappears when hovered over. You can choose to view the portfolio in thumbnail view or as a slideshow.